SanDisk has grown to become the world's largest supplier of innovative flash memory data storage products. SanDisk hired independent, integrated marketing agency Loomis Group/San Francisco to create a video to showcase the diverse ways consumers can utilize Sandisk's USB flash drives for their personal and professional use.
Loomis Group selected Beyond Pix Studios to shoot the "SanDisk USB Everywhere" video, which was produced entirely in Beyond Pix's ground floor green screenStudio D. Loomis requested a variety of equipment to create dynamic camera motions, as well as special props such as an industrial size motorized turntable for talent. Having a full-time green screen studio and a motion graphics post-production department under one roof enabled Beyond Pix to quickly grasp Loomis' creative vision and coordinate all necessary pre-production.
To create the dynamic look desired by Loomis Group, Beyond Pix's production team brought in Greg Merkes, a steadicam operator with 23 years of experience who has worked with Beyond Pix on 35mm film shoots and full HD video shoots since 2003. Together with Beyond Pix's director of photography, Patrick Wong, the crew was able to execute the many shots needed. Greg's steadicam rig flew the Panasonic HVX200 and the entire production was recorded using a streamlined digital P2 workflow, which allowed for full HD quality content to be directly imported onto a hard drive for later editing and image compositing.
