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Lucid Design Group is a start-up company on a “green” mission to transform passive consumers into active managers of resource use. Their ground breaking website provides consumers with socially-contextualized energy use information to educate and empower users to conserve resources and save money. Their products track real-time resource use to building occupants – including homes, companies and schools. The system has been known to reduce energy and water consumption up to 56%, proving that knowledge is indeed power. |
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Lucid was about to introduce their Building Dashboard Starter, the first out-of-the-box scalable solution for monitoring and displaying building resource use in real time. Not only would they need to introduce what Lucid Design Group did, they also had to explain how the revolutionary Building Dashboard Starter performed and what options were available to users beyond the initial program. How could they accomplish this in an accessible, cogent way? They decided a video on their homepage was the way to go. With less than two weeks to prepare, Kate Gerwe, Chief Operating Officer at Lucid, placed a call to Beyond Pix. Having worked with Beyond Pix in the past with a previous employer, she knew they could deliver the project from concept to completion despite the urgent timeline. Kate placed a call to the Creative Services department and Beyond Pix hit the ground running. |
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The initial call informed Beyond Pix of the project objectives – which included a presentation by one of the company’s founders. Within three days of receiving Kate’s call, producer Ray Santiago conducted an interview with Lucid’s CEO Michael Murray in Beyond Pix’s Studio, while guiding the on-camera performance. The Creative Services Team designed the animated graphics and screen captures of the website for the Assisting Post-Production Team to blend with the raw footage of the interview. The end result was a polished web presentation. The Interactive Media Department worked with Lucid’s website technicians to create an embedded video player for an altogether seamless integration.
The project workflow was efficient, effective and completed within deadline and well within the budget. |
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