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Landor Associates has been creating attention-grabbing and long lasting brand experiences since the 1960’s for organizations like FedEx, Hilton and MillerCoors. Continuing a tradition started by founder Walter Landor, the company created the Landor Salon Series – an invitation only gathering of senior-level marketers, thought leaders, and interesting people who have compelling ideas to share about branding, innovation and design. The Salons are designed to immerse guests in a truly unique experience. |
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In May 2009, design thinking and innovation were Landor's topics of choice for the upcoming Designology Salon where participants would address questions like, What is design? Who owns it? What roles do mistakes and failure play in true innovation? While maintaining the exclusivity of the event, Landor wished to enrich a wider audience with this Salon’s creative energy and ideas. Why not enable these discussions to live on long past the evening of the event? For the first time in Landor’s history, they decided to offer the Salon as a live streaming event. They would use their San Francisco offices to serve as the venue, transforming the lobby and walkways of the first floor into a stage and networking arena, while work was still being completed during the day. |
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Britt Dionne, Senior Marketing Communications Manager of Landor, had previously worked with Beyond Pix Studios for several of Landor’s marketing and internal projects. Beyond Pix Creative Services worked together with Dionne to create the live production. One camera could never be dynamic enough for such a multi-tiered event. Beyond Pix Creative Services Department determined that the best approach would be a multi-camera live switched show, much like any television broadcast. Panelists could answer questions directly from the audience while never missing a beat with camera coverage. Beyond Pix Interactive Media properly formatted the video web cast to distribute the event on the Internet. Not only would this medium give Landor a larger reach, it would allow for live questions and answers from those viewing the video on the Web. Beyond Pix Studios recorded the event to tape and created clips and highlights of the evening so that it might live on forever. |
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